Always Save^® was introduced in 1984. The initial Always Save^® launch included 140 products that carried a promise of quality at the best everyday price. In one year, the Always Save^® product line grew to 445 products! The product lineup now includes grocery, dairy, bakery, meat, seafood, non-food and more. Since the start of Always Save^®, the brand has gone through two package rebrands, while keeping the same great quality and everyday low prices consumers love.